![]() ![]() It is a visual alternative to your gym brand’s identity. So, whether you run a single gym or own a gym franchise, a yoga studio, sell exercise gear, or are a personal trainer, a gym logo can boost your business and your recognition.Ī gym logo is a fitness studio’s stamp and it is what people are going to recognize your business by, it is illustrated or symbolic identity of your fitness brand. At this time, goldsmiths’ marks and watermarks by paper makers as trademarks emerged.Ī logo attracts attention, creates a positive first impression, serves as the foundation of your brand identification, is memorable, distinguishes you from the competition, develops brand loyalty, and is expected by your target audience. The concept of logos is not modern but can be traced back to ancient times, ancients used coin stamps, logo beginnings more specifically came from the 13th century. Well, this is exactly what a logo is supposed to do – while starting a fitness business, a logo might not appear to be something of top priority but its importance cannot be downplayed. Nearly all of us are familiar with the iconic ‘a bald weightlifter holding a barbell’ of a good old Gold gym, the original gym logo which was designed in 1973 by professional wrestler Ric Drasin has now registered itself as an iconic stamp of the fitness franchise spanning nearly every continent and country on the planet. ![]()
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